The UK has retained a leading position within Europe once again by securing the crown for top financial services investment within Europe. During 2017, UK financial services brought in 78 foreign direct investment projects, overtaking any other country in Europe, with London being in first position for most attractive city, outperforming every city within the continent.
Despite the ongoing challenges surrounding Brexit, Britain remains unfazed and the country continues to be the most attractive market for Foreign Direct Investment (FDI) in Europe. Global financial investors are also seemingly unconcerned and see the UK’s future prospects as positive with more than 65% not changing their investment plans following the Brexit vote, and 75% not planning to move their operations out of the UK. Britain’s attractiveness to foreign investors stems from its rule of law and business-friendly environment when looking to invest and grow a business, and with the UK economy continuing to grow with a boost from the hot weather and world cup, it has shown its stability for future investors.